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Strategy

Total Addressable Market (TAM)

The total revenue opportunity available for a product or service if 100% market share were achieved.

TAM represents the maximum potential demand for a product or service within a given market, calculated by multiplying the total number of potential customers by the average revenue per customer. It helps businesses assess the overall opportunity size and prioritize strategic investments. TAM is often used to justify funding and set long-term growth targets.
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